Stories, practice and perspective from inside the world of interiors.
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The proportions between furniture, architecture and empty space often determine whether a room feels right long before colour or style enters the conversation.
Hard surfaces, large volumes and open plans can create beautiful interiors that sound surprisingly uncomfortable. Good design considers what a room does to sound as well as light.

And why the problem usually starts long before anything is ordered.

The useful question isn't whether designers should use AI. It's where AI genuinely saves time without replacing design judgement.

Design fees are only one part of the business.







What actually happens between receiving an enquiry and handing over the finished space?

Beautiful spaces are still being managed across inboxes, spreadsheets, PDFs and message threads. Why?