Interior design is often presented through its most photogenic moments.
- The moodboard.
- The material samples.
- The render.
- The finished room.
What clients don’t necessarily see is the enormous process connecting those moments.
Every studio works differently, and project scope varies enormously, but a full interior design project generally moves through a surprisingly consistent series of stages.
Here’s the bigger picture.
1. Enquiry and qualification
Before anything is designed, the studio needs to understand whether the project is the right fit.
- Where is it?
- What is being designed?
- What stage is the property currently in?
- What is the expected budget?
- What services does the client need?
- What is the desired timeline
This stage isn’t only about winning a project.




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