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Small projects can fill the calendar while producing very little margin. For studios that introduced a minimum project value, what changed in your enquiries, positioning, and profitability? How did you communicate it without sounding dismissive?
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I introduced a minimum after reviewing the real hours spent on our ten smallest projects. The number was impossible to ignore. Enquiries dropped slightly, but the conversations became much more serious.
I frame it as the level of investment needed for our process to create value. For smaller needs, I offer a paid consultation instead of trying to squeeze a full service into the wrong budget.