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ABOUT THIS GUIDE
How to plan, brief, style and use a professional shoot, so finished projects keep working for your studio.
A 14-page guide to getting interior design projects photographed well. It follows the shoot in order: deciding what the photos are for, getting client permission, choosing and briefing a photographer, agreeing usage and credits, building a shot list, preparing and styling the space, running the day and organising the images afterwards. It ends with how to get the photos seen, from your own channels to press, brands and awards, and a checklist for before, during and after every shoot.
BEST FOR
- Designers planning their first professional shoot
- Studios whose portfolios don't yet reflect their best work
- Anyone unsure about image rights and sharing photos with brands
- Designers who want to pitch projects to press
HIGHLIGHTS
- What each use of the images needs, from portfolio to press
- The questions to ask a photographer, and what a licence should cover
- A shot list structure with six types of shot
- Checklists for preparing the space, and a styling kit
- A before, on the day and after shoot checklist
WHAT'S INSIDE
Every chapter in the guide
How to use this guide
Who it's for, how it's organised, and the full contents.
01 · Decide what the photos are for
What portfolio, social media, press, brands and awards each need, and which projects to shoot.
02 · Plan it into the project
Getting permission in your contract, when to raise the shoot, timing, and options for private clients.
03 · Find the right photographer
Where to look, what to look for, the questions to ask and what affects the cost.
04 · Agree usage and credits
What a licence should cover, sharing images with brands, and crediting the photographer.
05 · Build the shot list
The six types of shot to plan, how to prioritise and how to follow the light.
06 · Prepare the space
Checklists for the week before and the day before, and how to prepare the client.
07 · Style for the camera
Editing first, adding life, checking through the lens, and a styling kit to bring.
08 · On the day
Your role as art director, reviewing every shot, lights on or off, and the extras to capture.
09 · After the shoot
Choosing selects, checking finals, organising files and writing up the project.
10 · Get the photos seen
Your own channels, pitching publications, project stories, brands and awards.
11 · The shoot checklist
A before, on the day and after checklist for every shoot.
About The Design Index
A NOTE BEFORE YOU BEGIN
General information, not legal advice. Rules on copyright, licensing and privacy differ by country; the guide tells you when to ask a lawyer.
WHAT YOU GET
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14-page PDF guide, A4
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