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ABOUT THIS GUIDE
How to choose the right project, pitch it to the right editor, and make the most of the feature when it runs.
A 14-page guide to getting interior design projects featured in magazines, online publications and design platforms, without a publicist. It follows the process in order: what editors look for, choosing the right project and angle, researching publications, exclusivity and timing, building a press kit, writing the pitch, following up, and what to do when an editor says yes. It includes a pitch email and a follow-up note you can adapt, and a press checklist to run for every project.
BEST FOR
- Designers who have never pitched a publication
- Studios with photographed projects nobody has seen
- Anyone unsure how exclusivity and timing work
- Designers who want press without hiring a publicist
HIGHLIGHTS
- What editors look for, and why photography comes first
- Five types of publication compared
- A press kit checklist
- A pitch email and follow-up note to adapt
- A press checklist for every project you pitch
WHAT'S INSIDE
Every chapter in the guide
How to use this guide
Who it's for, how it's organised, and the full contents.
01 · Why get published
What a feature does for your studio, what it doesn't, and how to set a realistic goal.
02 · Know what editors want
The six things editors look for, and why photography comes first.
03 · Choose the right project
Signs a project is right for press, getting permission, and four angles for one project.
04 · Find the right publications
Five types of outlet compared, how to study each one, and how to find the right editor.
05 · Exclusivity and timing
Offering a project to one outlet at a time, what to hold back, and planning ahead.
06 · Build your press kit
A checklist of images, credits, description, fact sheet and biography, and how to share it.
07 · Write the pitch
What to include, a pitch email you can adapt, and what to avoid.
08 · Follow up, and handle a no
A follow-up note you can adapt, what to do after a no, and how to track your pitches.
09 · When they say yes
Questions to ask, delivering files, checking credits, image rights and embargoes.
10 · Make the most of it
What to do on publication day and in the weeks after, and how to build on it.
11 · The press checklist
A checklist for before you pitch, the pitch itself and after a yes.
About The Design Index
A NOTE BEFORE YOU BEGIN
General information, not legal advice. Publications set their own submission and exclusivity rules; check each outlet's guidelines before you pitch.
WHAT YOU GET
In the file
14-page PDF guide, A4
Instant download
Print-friendly layout
Request the guide with your email, then use the private link in your inbox to read it on screen or print it.
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